MIAMI – June 8, 2009 – rbb Public Relations, a marketing public relations firm based in Miami, was named “2009 Boutique Agency of the Year” by the Holmes Report at the annual SABRE awards honoring the best public relations programs of the year. rbb also won a Silver SABRE in the travel category for its work with a Mexico cruise port Costa Maya, and an Iron SABRE for its internal employee program.

According to the Holmes Report, the SABRE awards program recognized rbb as Boutique Agency of the Year based on the firm’s guiding principle of putting people first, which has lead to unusually high retention rates from clients and employees in an industry with traditionally high turnover among both.

“rbb’s success has always centered around client success and employee satisfaction, which are at the foundation of everything we do,” said Christine Barney, rbb Public Relations’ CEO and managing partner. “The culture stemming from our employee-driven workplace helps nurture innovative work practices, and we’re honored that rbb’s internal as well as external campaigns were recognized with SABRE awards.”

The Silver SABRE was awarded for rbb’s work with Costa Maya, Mexico’s fastest-growing port and tourist destination, which was damaged extensively by Hurricane Dean in August 2007. rbb, working alongside the Port’s own marketing team, immediately began executing a plan to quickly gain back the cruise industry’s confidence in Costa Maya’s ability to fully restore the Port within one year and bring passengers back as soon as possible. rbb president Lisa Ross explained that the successful results of our campaign, titled “Seeing is Believing: Port of Costa Maya Keeps Its Promise of a Speedy Recovery,” were directly tied to the client’s business goals. “Less than one year after its catastrophic destruction, Costa Maya reclaimed 99 percent of its cruise line business and 63 percent of re-routed calls,” Ross said.

rbb also won an Iron SABRE award, which honors employee benefit and recognition programs. It was the firm’s “Employee-Driven Workplace,” which empowers employees to be architects of the firm’s growth that gave the firm an edge in achieving stellar business performance.

rbb Public Relations is the only Florida firm to be recognized by all the major industry awards. Last year, rbb stunned the PR industry by taking home PRWeek Magazine’s “PR Agency of the Year 2008” title after repeating as winner of the Small Agency of the Year award. The Wall Street Journal has also taken notice, naming rbb one of the best places to work for three years running. These accolades sit proudly beside the firm’s other major industry awards – Platinum PR, Silver & Bronze Anvils, and more. To view rbb Public Relations’ award-winning work visit

About rbb Public Relations
Miami-based rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its 28 communications professionals excel in media relations, corporate communications, crisis counseling, product introductions and events management The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, corporate communications, travel & leisure, healthcare, real estate, fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit

About the SABRE Awards
The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories – Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the public relations industry during the year 2008.