Public Relations

Touchdown! 4 things PR pros can learn from watching football

Football season is back! It’s time to break out the jerseys, impress your friends with your best hot wings, pop open a cold beer and cheer on your favorite team(s).

With college and pro football back in full swing, I couldn’t help but relate the grid iron to my job in PR. In addition to breaking tackles […]

By |September 14th, 2015|Blog Post|0 Comments

Checking in with Larry Birger Scholarship winner Mina Kimes

Coming up in October 2015, rbb will present the second Larry Birger Young Business Journalist of the Year Award at the National Society of Business Editor and Writers (SABEW) fall conference in New York City.

The award, named after one of rbb’s founders and former Miami Herald business editor and SABEW president, recognizes the work of […]

By |August 26th, 2015|Blog Post|0 Comments

4 reasons PR pros make the best cocktail party dates

This story was co-written by Sasha Blaney.

As public relations professionals, we’re expected to be knowledgeable about our clients, well-versed on current events and quick on our feet.

It just so happens that the qualities that make us good at our jobs also make us the best date for any party!

If you’re looking for a companion that you […]

By |August 11th, 2015|Blog Post|0 Comments

Trumping civic engagement: How “The Donald” is spotlighting the political process

Donald Trump ignited a firestorm with his “not a war hero” comments directed toward John McCain. While it’s hard to argue that these, along with his previous comments about Mexicans, were anything but distasteful, they also may bring a lot of good.

Love or hate him, “The Donald” always draws a crowd. I would venture to guess that since he entered the presidential race there are more people paying attention to a primary election cycle than ever before.

Politics aside, I have always admired many of Donald Trump’s PR skills. If there is a trending news story even tangentially related to one of his business operations, he is usually right in the middle of it. He makes himself readily available to the media, and they return the favor with ongoing coverage.

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By |July 22nd, 2015|Blog Post|1 Comment

The most demanding client – ever

About three months ago, I met my most demanding client to date. In fact, the day I met her she was screaming and I cried.

Working 24/7 has taken on new meaning. She doesn’t care what hour she calls. 3 a.m. is no different to her than 3 p.m. Oh, and of course she doesn’t pay me.

But I honestly don’t mind, because being a mother is amazing.

I truly don’t know which is harder: being a stay-at-home mom or a working parent. Thankfully working for a company that has a flexible work policy makes it a little easier.

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By |July 16th, 2015|Blog Post|0 Comments

5 tips to improve your public speaking skills as a PR pro

This story was co-written by Stacy Merrick.

With today’s technological possibilities, it can often be tempting to hide behind your computer – emailing colleagues and clients instead of calling them, or sending a deck instead of making a presentation in person.

But strong public speaking skills and effectively communicating your ideas verbally go a long way in building not only your clients’ confidence in you, but confidence in yourself.

Recognizing the opportunity to help us enhance our skills in public speaking, two of our colleagues created the rbb Toastmasters program. The program, modeled after the worldwide Toastmasters phenomenon, allows participants to perfect their speaking skills in both formal and informal speeches throughout the event.

Having participated in the program ourselves, we have learned several tips for how to speak confidently and more importantly, how these skills can be translated into our daily tasks in the PR world.

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By |July 9th, 2015|Blog Post|0 Comments

Women’s World Cup: A long-term PR victory?

Recently, the Women’s World Cup Final drew record numbers for a soccer match – men’s or women’s – and once again kicked off the discussion about the ongoing narrative surrounding the place of women’s sports role in a male dominated field.

To delve deeper into the issue of narrative storytelling, the role social media can play in extending the discussion and how corporations leveraged the opportunity, I conducted a brief Q&A with Natalie P. Mikolich. Natalie is the 2016 Chair-Elect of PRSA’s Entertainment and Sports Section and current manager of the section’s social media channels.

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By |July 8th, 2015|Blog Post|0 Comments

Interview with Marianne Cusato: HuffPo blogger shares pitching pet peeves, tips

This story was co-written by Sasha Blaney.

Social media may have changed the way people consume news, but it is bloggers who continue to have an increasingly significant impact on the journalism world today. In fact, 6.7 million bloggers produce 58.7 million new posts each month and successfully reach 77 percent of all Internet users.

With such a vast audience consuming that many blog posts each month, it is imperative for PR pros to educate themselves on the best practices for pitching these media giants.

The role of blogs today has expanded beyond simply serving as an outlet for personal expression; oftentimes, major blogs become established brands that resonate with readers. In a recent study, 84 percent of readers said they make purchase decisions based on blog content they have read.

Above all, bloggers’ greatest strength is eliciting trust from their readers through honest and opinionated posts or media appearances as subject matter experts.

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By |June 18th, 2015|Blog Post|0 Comments

Digital trends for 2015 and beyond: PROI asked, we answered

rbb is proud to be part of the Public Relations Organization International (PROI) global network, the world’s largest partnership of independent agencies with 67 partners in approximately 100 offices in 50 countries and regions.

So we were extremely pleased when they asked for our digital perspective for the inaugural issue of the PROI Americas newsletter. We thought we’d share with you what we shared with them.

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By |May 12th, 2015|Blog Post|0 Comments

The best Mother’s Day gift for working moms: Family-friendly policies

Mother’s Day is upon us. While many companies remain focused on using the holiday to drive sales, the holiday also offers a great opportunity for businesses to take stock in how family-friendly they are as an institution.

As a working mom, I love hearing about businesses like celebrity stylist Rachel Zoe’s that invest in family-friendly policies. For a smaller company, Rachel Zoe took a relatively big step this week by opening up a fully-staffed, complimentary nursery for the working parents she employs. It’s a move that certainly motivates me to purchase more of her products, the same way that American Express’ fully paid maternity and paternity makes me feel good about being a cardholder for nearly two decades.

Creating a family-friendly work environment and a corporate culture that promotes work-life balance drives customer and employee loyalty, the latter of which should be a major priority for employers. But sadly in the U.S. it’s not.

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By |May 8th, 2015|Blog Post|0 Comments