Marketing

Are You In or Out? 4 things PR professionals can learn from “Shark Tank”

I’m not ashamed to admit that I’m an avid fan of “Shark Tank.” The ABC show features budding entrepreneurs pitching their business to a panel of “sharks,” who consist of millionaire and billionaire investors. If the sharks like the business and the entrepreneurs, they will invest their own money in return for an equity stake […]

By |September 25th, 2015|Blog Post|0 Comments

Touchdown! 4 things PR pros can learn from watching football

Football season is back! It’s time to break out the jerseys, impress your friends with your best hot wings, pop open a cold beer and cheer on your favorite team(s).

With college and pro football back in full swing, I couldn’t help but relate the grid iron to my job in PR. In addition to breaking tackles […]

By |September 14th, 2015|Blog Post|0 Comments

Checking in with Larry Birger Scholarship winner Mina Kimes

Coming up in October 2015, rbb will present the second Larry Birger Young Business Journalist of the Year Award at the National Society of Business Editor and Writers (SABEW) fall conference in New York City.

The award, named after one of rbb’s founders and former Miami Herald business editor and SABEW president, recognizes the work of […]

By |August 26th, 2015|Blog Post|0 Comments

4 reasons PR pros make the best cocktail party dates

This story was co-written by Sasha Blaney.

As public relations professionals, we’re expected to be knowledgeable about our clients, well-versed on current events and quick on our feet.

It just so happens that the qualities that make us good at our jobs also make us the best date for any party!

If you’re looking for a companion that you […]

By |August 11th, 2015|Blog Post|0 Comments

The most demanding client – ever

About three months ago, I met my most demanding client to date. In fact, the day I met her she was screaming and I cried.

Working 24/7 has taken on new meaning. She doesn’t care what hour she calls. 3 a.m. is no different to her than 3 p.m. Oh, and of course she doesn’t pay me.

But I honestly don’t mind, because being a mother is amazing.

I truly don’t know which is harder: being a stay-at-home mom or a working parent. Thankfully working for a company that has a flexible work policy makes it a little easier.

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By |July 16th, 2015|Blog Post|0 Comments

5 tips to improve your public speaking skills as a PR pro

This story was co-written by Stacy Merrick.

With today’s technological possibilities, it can often be tempting to hide behind your computer – emailing colleagues and clients instead of calling them, or sending a deck instead of making a presentation in person.

But strong public speaking skills and effectively communicating your ideas verbally go a long way in building not only your clients’ confidence in you, but confidence in yourself.

Recognizing the opportunity to help us enhance our skills in public speaking, two of our colleagues created the rbb Toastmasters program. The program, modeled after the worldwide Toastmasters phenomenon, allows participants to perfect their speaking skills in both formal and informal speeches throughout the event.

Having participated in the program ourselves, we have learned several tips for how to speak confidently and more importantly, how these skills can be translated into our daily tasks in the PR world.

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By |July 9th, 2015|Blog Post|0 Comments

Leading by example: 5 questions with rbb CEO Christine Barney

“Look to lead, not just follow.”

There’s a reason rbb is often awarded “Best Place To Work,” and it starts with CEO Christine Barney’s workplace philosophies. The above quote isn’t a canned message point; those are words Christine believes in to establish an employee-driven workplace.

At rbb, we have always been encouraged to join civic organizations in the community to develop our professional relationships and involve ourselves beyond our everyday work life, thus fostering our inspirations outside of PR.

That’s something Christine took to heart when she was recently named the Chairman for the Greater Miami Chamber of Commerce. In her welcome speech, she spoke of her career and the path that has led her to where she is today.

Given my personal experience with PRSA Miami and the Chamber’s HYPE committee, I wanted to know more about her journey to becoming the Chairman and what advice she could offer budding PR pros.

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By |July 7th, 2015|Blog Post|1 Comment

Interview with Marianne Cusato: HuffPo blogger shares pitching pet peeves, tips

This story was co-written by Sasha Blaney.

Social media may have changed the way people consume news, but it is bloggers who continue to have an increasingly significant impact on the journalism world today. In fact, 6.7 million bloggers produce 58.7 million new posts each month and successfully reach 77 percent of all Internet users.

With such a vast audience consuming that many blog posts each month, it is imperative for PR pros to educate themselves on the best practices for pitching these media giants.

The role of blogs today has expanded beyond simply serving as an outlet for personal expression; oftentimes, major blogs become established brands that resonate with readers. In a recent study, 84 percent of readers said they make purchase decisions based on blog content they have read.

Above all, bloggers’ greatest strength is eliciting trust from their readers through honest and opinionated posts or media appearances as subject matter experts.

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By |June 18th, 2015|Blog Post|0 Comments

Jurassic World’s success was not just at the box office, but in smart marketing

Recently, all kinds of major events have occurred throughout the country that greatly impacted the pop culture world. No, it was not the Chicago Blackhawks’ or Golden State Warriors’ historic championship wins, or LeBron James declaring himself the “best player in the world,” or even the Game of Thrones season finale that left its audience with more than one cliffhanger.

For our purposes, the most notable news was that the film “Jurassic World” took home $511.8 million dollars around the world, setting the record for biggest global opening of all time. And, arguably, most of the credit should go to the movie’s extensive marketing efforts.

The film’s tremendous success reminded us how important it is to go beyond simply advertising your product and focusing on the experience for each consumer, even if a franchise like “Jurassic Park” can lean on nostalgia. These days, brands must create marketing efforts that emotionally involve the consumer far in advance to truly succeed.

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By |June 17th, 2015|Blog Post|0 Comments

#BreakoutBrand moment: CVS is on target with Target buy

I never would have considered going to Target to fill a prescription, but I would if there was a CVS pharmacist behind the counter dispensing the medication and answering my questions.

With this week’s big acquisition news – CVS buying 1,600 drugstores from Target – two Breakout Brands with a history of customer-centric innovation are coming together in what looks like a big win for both.

Target gets to offload a business line that was not performing as well as hoped, while potentially bringing new customers through its doors by offering expertise from the nation’s largest dispenser of prescription drugs, the biggest operator of health care clinics (the great Minute Clinic concept) and the second-largest pharmacy-benefits manager.

Meanwhile, CVS gets 1,600 new locations in 47 states, the chance to get in on a new Target “Express” concept targeting urban markets, and the cache of “rubbing brands” with a powerhouse retail brand that remains iconic in the U.S., despite some recent setbacks such as the failed Canada expansion.

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By |June 16th, 2015|Blog Post|0 Comments