rbb Communications, Champion of Breakout BrandsTM, added three new communications professionals to its account services team. The announcement was made by rbb’s President Lisa Ross.
“As our client base continues to grow, so does our need to add staff,” said Ross. “We’ve added talented professionals who bring significant experience and industry knowledge to the agency. I look forward to watching these individuals as they contribute to our clients’ success and complement rbb’s collaborative environment.”
Jaclyn Messina will serve as an account director with a focus on business communications and expert positioning. Prior to rbb, Messina worked at a consumer tech PR agency as the strategic counsel for thought leadership and corporate communications programs for a variety of clients. Her years as a segment producer and writer at CNN “American Morning” and WNYW FOX-5 “Good Day New York” contributed to her extensive media knowledge and high-level, versatile writing ability across print, broadcast, and interactive platforms. Messina will be responsible for conceptualizing and executing strategic media relations and thought leadership initiatives for rbb’s real estate and hospitality clients such as AV Homes, Codina Partners, Hilton Worldwide’s All-Suites brands, as well as the firm’s legal and education clients.
Natalie Alatriste will serve as an account executive, specializing in media relations, social media content and reporting. Alatriste has experience in all phases of the communications spectrum, from ideation and planning to execution and maintenance. She will provide media relations in the logistics, real estate, food and beverage, education and travel industries, for a variety of firm clients.
About rbb Communications:
rbb is an integrated communications firm and four-time U.S. Agency of the Year. As the Champion of Breakout Brands, rbb inspires companies to create customer passion that delivers bottom line results. rbb’s family of brands offer media relations, marketing, corporate communications, digital/social media and creative services/advertising. Specialty practices include consumer products/services, travel & leisure, health, sports & entertainment, professional services/B2B and higher education. The firm’s global network extends across more than 50 countries through its partnership in PROI Worldwide, the largest global network of independent public relations agencies. For more information, call (305) 448-7450.