Launching A New Movement: Party In Pink

Opportunity
Capitalize on the burgeoning popularity of Zumba and the personality of creator Beto Perez to spark a movement among fitness instructors and enthusiasts and gain even more awareness of the brand
Objective
Within three months:
  • Increase class attendance by 20% and Zumba instructor training registrations by 10%
  • Sell $135,000 in Zumbawear ($40,000 donation to Komen, 2.5 times guaranteed commitment)
  • Secure 10 million media impressions
Breakout Strategy
Leverage an army of passionate instructors and develop influential national partnership that resonates with women
The Program
  • Increase class attendance by 20% and Zumba instructor training registrations by 10%
  • Sell $135,000 in Zumbawear ($40,000 donation to Komen, 2.5 times guaranteed commitment)
  • Secure 10 million media impressions