The Power of Influencer Engagement

Opportunity
Hampton by Hilton was there first, as the innovative mid-tier hotel brand that gave travelers what they wanted, but with more brands popping up than consumers can keep up with, there was a need to continue to stand out to stay a hotel brand of choice.
Objective
Capture consumer hearts and minds, while focusing on the biggest opportunity for growth – weekend travel – to cut through sea of sameness by driving brand differentiation, awareness and preference.
Breakout Strategy
Hampton solidified its origins as an innovator, launching an integrated campaign around the Seekender, a new category of traveler on a quest for adventure with weekend travel topping the list.
The Program
  • Surveyed America, positioning Hampton as the home of weekend discovery
  • Built the The Ultimate Seekender Team, a group of savvy weekenders already embracing the Seekender lifestyle shared their experiences and inspired others to seize the weekend
  • Powerful content creation played a major role in contest participation, microsite traffic, sponsored post engagement and CTA dissemination
  • Promoted Facebook posts that utilized UST content and tagged the team, which garnered between 15-20K likes compared to the brand’s social average of 48 likes and LIVE NATION’s 2-5K
  • Elevated the content and message reach with timely, Seekender themed activations, such as a Summer Tour with Live Nation, a Getaway Giveaway, and a Latina Bloggers Connect Twitter Party for Hispanic Heritage Month