Launching A New Movement

Opportunity

Open doors to Floridians for a better, more accessible health plan customer experience, from shopping to buying to claims management.

Objective
  • Build awareness and excitement for an entirely new “retail store” model for health plan sales and customer service.
  • Generate foot traffic from consumers to experience the new Florida Blue retail centers
Breakout Strategy

Customer-centric blitz of events and other learning opportunities for Florida consumers and media, offering many ways to engage and learn more.

The Program
  • Grand opening events with local celebrity appearances
  • Centers as backdrop for media stories on health reform and other consumer insurance issues
  • Website content for easy information access

  • Monthly health events to provide ongoing opportunities for consumer trial