Expecting More and Getting It

Opportunity

Name and brand new HR Company, positioning for quick growth.

Objective
  • Create identity package that breaks out from competition
  • Craft sales tools that prompt action
  • Create expert content that resonates with both clients, partners and media
Breakout Strategy

Engage PEO was a new start-up, but it’s founders were not. They were veterans in the field and we aimed to communicate their expertise and knowledge, while introducing their new company to B2B audiences. We created a tagline “Expect More” that spoke to the founders desire to use their expertise to fill a void in the industry.

The Program

Name, logo, look and feel, style guide, sales and marketing collaterals, website copy, client proposal, letterhead, business cards.