Insights

rbb has identified an evolutionary brand strategy – one focused on the customer and in tune with today’s changing marketplace.
We call it the “Breakout Brand” strategy.

The Breakout Brand Strategy

Find out more about what defines a Breakout Brand and the impact on the bottom line.
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Breakout Brands: The Service Factor

Explore the importance of the customer experience in helping a brand breakout.
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Breakout Brands: Consumer Insights

Discover the emotional attachments between a company and the customer and how it can contribute to the bottom line.
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Business Matters Blog

With “Business Matters,” rbb CEO Christine Barney shares insights, interviews and news as she helms the Greater Miami Chamber of Commerce, an organization known as the voice of South Florida business.

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rbb’s Breakout Blog

The traditional and digital aspects of marketing are merging into integrated communications. Get the latest insights from rbb’s thought leaders on the past, present and future of our industry.

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