Facebook’s latest algorithm changes have put brands on edge – and with good reason. With this update, Facebook is continuing to limit organic reach for brands and publishers alike, and it is necessary for brands to revamp their social strategy to prevent losing out on influence and opportunities for engagement.
The first step is understanding what the modifications are. According to Facebook product manager Max Eulenstein and user experience researcher Lauren Scissors, there are three big changes that will impact your brand reach on Facebook.
- Users will be able to see more than one NewsFeed post from the same source in a row. Facebook’s previous algorithm prevented this. Now, users who typically don’t see much content will have more to view in their NewsFeed.
- Facebook will now prioritize content posted by friends. Users will still see content from news organizations and Facebook pages, but friends’ updates will be higher in the NewsFeed.
- Posts that indicate what your friends have liked or commented on are now hidden. Perhaps the most harrowing change, the lack of these posts on NewsFeeds will greatly reduce the second-hand reach of brands.
So is there a solution? Yes. Facebook does provide options for brands to continue getting the reach to which they’ve become accustomed. Need help navigating which option is best for you? Schedule a strategy session today; email us at [email protected] or call 305-448-7450.