PR is a 24/7 business that requires juggling many different projects at once, but this year rbb Communications’ CEO Christine Barney demonstrated her masterful ability to multitask, serving as Chair of the Greater Miami Chamber of Commerce.

With her Chairmanship coming to a close, Christine recently looked back on the year and penned a byline for the Miami Herald about how civic engagement might be the ultimate “shortcut” to achieve personal and business goals.

Whether as PR practitioners looking to create new business sources or vendor relationships, or for our clients looking to forge impactful alliances, engagement in the local community where we all live and work is an invaluable tool that helps to break the impersonal nature of email and create deep relationships.