Breakout Blog

3 Essential Tips for a Successful Satellite Media Tour

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic in any PR arsenal. In fact, it’s a tactic we used when launching our award-winning Seekender campaign for Hampton by […]

By |May 3rd, 2017|Blog Post|1 Comment

5 Languages of Appreciation for PR Pros That Really Work

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take proactive measures to foster a culture of positivity to ensure their employees feel affirmed and motivated to kick some PR […]

By |April 28th, 2017|Blog Post|0 Comments

Got Grit? A Lesson on the Power of Perseverance

We’ve all been in a scenario like this: You watch your peers grasp a topic quickly as you work twice as hard to master the same subject with ease. You wonder, “What does it take to truly excel?”

The answer is grit.

In short, grit is a trait based on an individual’s passion for a particular long-term goal coupled with a […]

By |April 27th, 2017|Blog Post|0 Comments

When Live TV Takes a Turn: Lessons Learned from BBC Dad

By now, I think it’s fairly safe to assume that most people reading this have seen the now famous Professor Robert Kelly BBC interview. From the moment the first child innocently bounces in, to the mother frantically trying to close the door; it’s a video that keeps on giving.

Working in the PR industry, however, as […]

By |March 28th, 2017|Blog Post|0 Comments

Facebook Live: A Content Revolution

Content Marketing has gone through many iterations and evolutions in the digital age, but perhaps none as revolutionary as the one happening right now: Facebook Live is ushering in a new era, and changing the content marketing game for good.

Although Facebook is by no means credited with innovating this industry-wide trend, they will certainly go […]

By |March 22nd, 2017|Blog Post|0 Comments

Words of Wisdom for Women Business Owners

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day has been celebrated for more than 100 years and this year its theme of #BeBoldForChange to help forge a better working world – a more gender inclusive world shows how the effort is becoming more aggressive in […]

By |March 8th, 2017|Blog Post|0 Comments

4 Ways to Strengthen Your Pitching Skills

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if there’s other breaking news, a wild political cycle like the one we’re currently in, or a lack of news to […]

By |March 6th, 2017|Blog Post|0 Comments

5 Ways to Remember Names at a Networking Event

We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.

Then, BOOM – your worst nightmare happens. You run into one of your new networking pals two weeks later at Starbucks, and of course they remember who you […]

By |February 27th, 2017|Blog Post|0 Comments

The New High Cost of a Political Poker Face for Brands

“If you stand for nothing, Burr, what’ll you fall for?”

Alexander Hamilton asks his rival Aaron Burr that question throughout the Broadway smash “Hamilton.” It’s a sentiment that now seems to be shared by a growing number of consumers who are using their buying power to reward companies for taking a political stand – or even the appearance […]

By |February 24th, 2017|Blog Post|0 Comments

7 Reasons Why PR is the Most Rewarding Job

During my morning media monitoring not too long ago, I came across an article about the most/least stressful jobs in 2017.  Sure enough, my suspicion panned out – a public relations role made the top 10 list.

It may seem that I’m sharing this fun fact to gain your sympathy. Instead, I want to talk about […]

By |February 21st, 2017|Blog Post|0 Comments