Breakout Blog

The Sky Is Not The Limit: Inspiring Motivation from #PRSAICON 2016

I recently attended the PRSA International Conference in Indianapolis, where the theme – “Accelerating the Speed of Innovation & Connectivity” – carried through speeches and presentations delivered by top thought leaders and influencers within the communications industry and beyond.

PRSA Chair Mark McClennan, APR, welcomed all attendees and set the tone by quoting a famous phrase: […]

By |November 2nd, 2016|Blog Post|0 Comments

Virtual and Augmented Reality Enter the Newsroom

Virtual and augmented reality will soon make its way into newsrooms across the country. At least, that’s the prediction from news executives at the Society of American Business Editors and Writers (SABEW) Conference during a session titled: The McGraw Symposium: Reshaping Coverage for the Mobile/Social/Video World.

Just like marketers, news executives want to leverage new technology […]

By |October 25th, 2016|Blog Post|1 Comment

Digital Digest: YouTube vs. TV, Facebook video controversy and more

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. Starting now!
YouTube reaches more viewers 18-35 than primetime TV
A seismic shift – one that’s been a long time coming, really – […]

By |October 12th, 2016|Blog Post|0 Comments

3 Tips for Effective Communications During a Natural Disaster

The total extent of the damage from Hurricane Matthew may remain uncertain for some time, but there is certainly no question that Fox News anchor Shepard Smith ruffled feathers while warning viewers about its dangers.

In his effort to urge people living on or near Florida’s eastern coast to evacuate before the storm made landfall, he laid out a […]

By |October 10th, 2016|Blog Post|0 Comments

Is Vin Scully’s retirement a final at-bat for storytelling?

Legendary baseball announcer Vin Scully called his last game on October 2, 2016 after 67 years as the voice of the Los Angeles Dodgers. For those of you who don’t know of him, allow me to wax rhapsodic not just for the man, but for the (possibly) vanishing art of storytelling in a world with […]

By |October 4th, 2016|Blog Post|0 Comments

Looking into the PR Crystal Ball: Top 10 Career Tips

rbb Communications’ fearless leader Christine Barney was recently honored with the Bill Adams Lifetime Achievement Award by the Public Relation Society of America’s Miami chapter.
Rather than talk about a 30+ years of career of achievements,  Christine took the opportunity to offer the students and young professionals in the audience her advice on what makes […]

By |October 4th, 2016|Blog Post|0 Comments

Travel is the World’s Largest Industry. Let’s Start Acting like It: Insights live from The Skift Global Forum

This story was co-written by Maite Velez-Couto.

The Skift Global Forum 2016 opened with an empowering call to action: “Travel is the world’s largest industry. Let’s start acting like it.”

As communications professionals and strategists for multiple Breakout travel brands, we couldn’t agree more. So, how can the industry break out and win while at it?

Here are […]

By |September 27th, 2016|Blog Post|0 Comments

Digital Digest: Social journalists, digital ads’ ROI, and the future video marketing

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. Starting now!
Journalists are getting more social
AdWeek reports that social media usage among journalists increasing, up 34% since 2013. They’re embracing […]

By |September 22nd, 2016|Blog Post|0 Comments

Lozenge Locks in Lochte: Brand Blunder or Burst of Brilliance?

Should a brand ever capitalize on another’s misfortune? In what could possibly come to be known as a brilliant marketing move, the little known lozenge company Pine Bros. Softish Cough Drops has picked up fallen-from-grace Olympic swimmer Ryan Lochte. Ever heard of them?  Well, I hadn’t either until recently.

As you may know, after Lochte’s bad boy […]

By |August 26th, 2016|Blog Post|0 Comments

Why Only Some Ads Drive ROI (And Why Most Don’t)

Social, search and mobile are building up more and more steam every day, like a freight train headed downhill – an unstoppable force, showing no signs of slowing down.

These days, the online marketplace is congested, overcrowded, and everyone wants in – from global super brands, to mom and pop shops, to Kickstarter products, startups and everything in […]

By |August 16th, 2016|Blog Post|0 Comments