Breakout Blog

The Secret for Working Moms is Work-Life Blend, Not Balance

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when my 4-year-old tells me about the amazing stick she found last week.

Like most moms, I can only afford to be […]

By |May 11th, 2017|Blog Post|1 Comment

Where There’s Smoke, There’s FYRE

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in the Islands of the Exumas infuriated the masses, and rightly so.

Attendees were promised a luxury music festival complete with upscale […]

By |May 4th, 2017|Blog Post|0 Comments

Use Star Wars’ Jedi Code to elevate your content marketing

“Do. Or do not. There is no try.”

Yoda, Legendary Jedi Master and All Around Wise Guy (in a good way!)
Truer words have rarely been spoken so succinctly. It’s really amazing how much of a hold Star Wars has on the larger pop culture consciousness.

The Star Wars universe is filled with imagination, wonder, adventure and […]

By |May 4th, 2017|Blog Post|0 Comments

3 Essential Tips for a Successful Satellite Media Tour

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic in any PR arsenal. In fact, it’s a tactic we used when launching our award-winning Seekender campaign for Hampton by […]

By |May 3rd, 2017|Blog Post|1 Comment

5 Languages of Appreciation for PR Pros That Really Work

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take proactive measures to foster a culture of positivity to ensure their employees feel affirmed and motivated to kick some PR […]

By |April 28th, 2017|Blog Post|0 Comments

Got Grit? A Lesson on the Power of Perseverance

We’ve all been in a scenario like this: You watch your peers grasp a topic quickly as you work twice as hard to master the same subject with ease. You wonder, “What does it take to truly excel?”

The answer is grit.

In short, grit is a trait based on an individual’s passion for a particular long-term goal coupled with a […]

By |April 27th, 2017|Blog Post|0 Comments

When Live TV Takes a Turn: Lessons Learned from BBC Dad

By now, I think it’s fairly safe to assume that most people reading this have seen the now famous Professor Robert Kelly BBC interview. From the moment the first child innocently bounces in, to the mother frantically trying to close the door; it’s a video that keeps on giving.

Working in the PR industry, however, as […]

By |March 28th, 2017|Blog Post|0 Comments

Facebook Live: A Content Revolution

Content Marketing has gone through many iterations and evolutions in the digital age, but perhaps none as revolutionary as the one happening right now: Facebook Live is ushering in a new era, and changing the content marketing game for good.

Although Facebook is by no means credited with innovating this industry-wide trend, they will certainly go […]

By |March 22nd, 2017|Blog Post|0 Comments

Words of Wisdom for Women Business Owners

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day has been celebrated for more than 100 years and this year its theme of #BeBoldForChange to help forge a better working world – a more gender inclusive world shows how the effort is becoming more aggressive in […]

By |March 8th, 2017|Blog Post|0 Comments

4 Ways to Strengthen Your Pitching Skills

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if there’s other breaking news, a wild political cycle like the one we’re currently in, or a lack of news to […]

By |March 6th, 2017|Blog Post|0 Comments