Breakout Blog

7 Reasons Why PR is the Most Rewarding Job

During my morning media monitoring not too long ago, I came across an article about the most/least stressful jobs in 2017.  Sure enough, my suspicion panned out – a public relations role made the top 10 list.

It may seem that I’m sharing this fun fact to gain your sympathy. Instead, I want to talk about […]

By |February 21st, 2017|Blog Post|0 Comments

How to Enhance Your Content for Tech-Dependent Media

It’s no secret that more people are getting their news through mobile devices, typically via apps or social networks. In fact, about 77 percent of Americans own a smartphone, according to a recent Pew Research Center study. This is true across generations.

No, the real story is what we, as marketers, need to do about it.

The […]

By |February 15th, 2017|Blog Post|0 Comments

The Dollars and Sense Behind Consumer “Love”

Love is in the air, and the value of that love between consumers and their favorite brands is at the center of rbb Communications’ latest Breakout BrandsTM report.

As communications and marketing pros, we enjoy being matchmakers who make people fall in love with our clients. This adulation and the resulting loyalty is the bedrock of […]

By |February 14th, 2017|Blog Post|0 Comments

Crisis Communications, Then & Now: An Inside Look with Bruce Rubin

What I love about communications is the fact that we can play many different roles and wear many different hats every single day – some certainly more glamorous than others. One day we might be jetting off to accompany journalists on a trip to a foreign country, while another we are tasked with delivering a […]

By |February 9th, 2017|Blog Post|0 Comments

Lessons from Super Bowl Ads to Make Your Marketing Memorable

We’re about to enjoy our favorite sport: Super Bowl Commercials!

Every year, brands pull out all the stops to get their message across to more than 100+ million TV viewers, as well as many more who watch the ads online and talk about them for weeks.

For this reason (as well as the hefty cost for getting […]

By |February 1st, 2017|Blog Post|0 Comments

Should brand marketing continue during a national tragedy?

It seems that breaking news of active shooters is becoming more frequent. The coverage of the recent shooting at Fort Lauderdale International Airport presented a terrifying reality that dominated news cycles all day, with video on loop and viewers’ eyes glued to the TV hoping to gain answers as to what would drive someone to […]

By |January 10th, 2017|Blog Post|0 Comments

Hot Topics, Hot Takes

Across the blogosphere, cable news, talk radio and Twitterverse every day “hot takes” are handed out like hot cakes. In the PR industry, we understand that while keeping our finger on the pulse is important, its equally valuable to understand the difference between what can be a new path to explore for our clients or […]

By |January 5th, 2017|Blog Post|0 Comments

Proof that every customer has their price

The fourth annual Breakout BrandsTM survey* by rbb Communications found it would take more than $220,000 to bribe customers away from their favorite product. For 43 percent of American consumers surveyed, no amount of money is enough, and 93 percent of this group would actually pay more for a brand they feel an emotional connection […]

By |December 27th, 2016|Blog Post|0 Comments

Achieving Excellence, Not Perfection

When is good, good enough? How can you balance work and life so neither suffers? According to rbb Communications CEO Christine Barney, you can’t. Recently, Barney was presented with the PRSA Miami 2016 Bill Adams Lifetime Achievement Award and, as part of this honor she was featured at the PRSA Miami Cocktails and Conversations series […]

By |December 12th, 2016|Blog Post|0 Comments

7 Ingredients for Writing Better Blog Posts

This story was co-written by Rafael Sangiovanni

We’ve previously talked about the benefits of having a company blog and shared our insights on how to actually manage a blog. Now let’s get down the real crux of this whole operation: The actual blog posts.

Admittedly, this can be the most challenging part. Unless you’re a full-time content creator, […]

By |December 7th, 2016|Blog Post|3 Comments