Breakout Blog

Don’t Stress Out! 5 Office Mindfulness Tips You Need To Know About

We’ve talked about it before, and we’re going to talk about it again, the #PRLife is downright stressful. And if you work in a high energy, stressful city like I do, even the environment outside of the office can produce stress.

The bad news is, aside from making life a little less enjoyable, stress can lead […]

By |October 9th, 2017|Blog Post|2 Comments

5 Ways Brands Showed Humanity Amidst a Hurricane

When we first caught wind of Irma, the category 5 hurricane was expected to put Hurricane Andrew to shame and Floridians immediately sprang into action. From stocking up on groceries and gas, to searching for the first flight to ANYWHERE, we were determined to weather this storm.

Despite our determination, we were met with several challenges […]

By |September 20th, 2017|Blog Post|0 Comments

You Need A Communications Plan for Cybersecurity Breaches

While big retailers continue to be a top target for data thieves, professional services firms are increasingly finding themselves as targets for cyber hackers. This is due to the vast amounts of valuable client data they manage and a reputation for being easier targets because employees at these firms are currently less suspicious and cautious, […]

By |September 14th, 2017|Blog Post|0 Comments

9 Universal Tenets of Great Leaders

I’ve had the distinct honor and privilege to work for many great companies during my 25-year tenure in public relations. Indeed, the experiences have been rich, diverse, and truly global.

But most importantly, during this time, I’ve had the opportunity to observe strong and mediocre leadership and learn valuable lessons from both.

In summary, I have found […]

By |September 6th, 2017|Blog Post|0 Comments

6 Ways to Thrive as an Intern

This post was written by Caro Bunge and Sofia Estevez.

An internship holds the power to sharpen your skill set and strengthen your adaptability.

Sadly, our time as interns at rbb Communications has come to a close, but we’d like to leave our newly-found knowledge behind in the form of six tips.
1. Everything has a solution
Internships […]

By |August 31st, 2017|Blog Post|0 Comments

rbb Behind the Scenes: 20 Questions with John Quinn

This story was co-written by Stephanie Schwartz.

Recently on the rbb blog, we published the first installment of our “rbb Behind the Scenes” series, where we got the down and dirty scoop on EVP/Partner, Tina Elmowitz.

Next up in the hot seat is healthcare guru, Cher fan (yes, we said it!), and Fort Lauderdale-based EVP/Partner, John Quinn. […]

By |August 24th, 2017|Blog Post|0 Comments

Birthday or Bust: Smart and Surprising Ways to Celebrate Customers

I recently celebrated my 38th birthday, which was hard to fathom since from time to time I still shop at Forever 21. But surprisingly (or perhaps telling), Forever 21 was one of a few brands that I am a patron of that didn’t send birthday wishes or promotional savings to help me celebrate another trip […]

By |August 22nd, 2017|Blog Post|0 Comments

Why Journalists and Communications Professionals Aren’t All That Different

The beginning of your career can truly shape who you become on a professional level as lessons learned during those formative years tend to stay with you.

I was privileged to be able to work in the media as a writer and segment producer for CNN and FOX 5 in New York City before making the […]

By |August 10th, 2017|Blog Post|0 Comments

Shoes, Underwear and Healthcare: My Conversation with Harold Burson

For more than two decades, Harold Burson and I have remained close. Many of you in the public relations profession know him or know of him – a brilliantly gifted communicator with a giant intellect and avuncular disposition, worthy of anybody’s genuflection.

In 1953, Harold and Bill Marsteller co-founded Burson-Marsteller and in the mid-1990s I had […]

By |August 2nd, 2017|Blog Post|1 Comment

Does Your Creative Have A Hook?

In advertising, hooks are designed to catch, hold and pull.

Whether they are in the form of persuasive words, strong visuals or sound effects, their purpose is to make the viewer stop and notice an ad.

Hooks are created to engage and entertain the audience while successfully delivering a message that commands a response. They are the […]

By |July 20th, 2017|Blog Post|0 Comments