Breakout Blog

What “Made in America” Marketing is Really Made Of

The Fourth of July is rapidly approaching. Time for retailers to line their shelves with patriotic goods and apparel. But check the label; it’s likely that stars and stripes T-shirt you grabbed wasn’t made in America.

Maybe that’s not shocking. We’ve become accustomed to seeing all types of iconic American products bearing “Made in China” or […]

By |June 20th, 2017|Blog Post|0 Comments

Why I Returned to rbb

In 1996, I left my job at Dow Jones & Co. in New York and moved to Miami to join the communications agency, Rubin, Barney & Birger, which was a smaller firm then.

From the moment I walked into rbb’s Miami office, I realized that I was in the company of stalwarts. The passion, creativity, perseverance and purpose with which individuals […]

By |June 12th, 2017|Blog Post|0 Comments

How The Work-Life Blend Approach Landed Me On CNN

The concept of work-life balance is often referenced in an idealistic, aspirational way. Many professionals in our industry bemoan their lack of free time and flexibility and chalk it all up to needing a better work-life balance. But perhaps what we need to do is more effectively blend our work and personal lives rather than […]

By |May 25th, 2017|Blog Post|0 Comments

3 Lessons from The Greatest Job on Earth with Ringling Bros.

May 21, 2017 marked the final performance of Ringling Bros. and Barnum & Bailey Circus. For 23 years, I have work alongside these world-class athletes, creative minds and over-the-top talented performers, and they never failed to inspire me.

From stories of challenge and triumph, to making visions come to life, to making the impossible possible, every single […]

By |May 22nd, 2017|Blog Post|0 Comments

Warriors Show The Importance of Corporate Culture and Leadership

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about the importance of corporate culture and leadership.

The Warriors have been rolling through the playoffs, easily dispatching the Portland Trail Blazers, […]

By |May 17th, 2017|Blog Post|0 Comments

The Secret for Working Moms is Work-Life Blend, Not Balance

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when my 4-year-old tells me about the amazing stick she found last week.

Like most moms, I can only afford to be […]

By |May 11th, 2017|Blog Post|0 Comments

Where There’s Smoke, There’s FYRE

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in the Islands of the Exumas infuriated the masses, and rightly so.

Attendees were promised a luxury music festival complete with upscale […]

By |May 4th, 2017|Blog Post|0 Comments

Use Star Wars’ Jedi Code to elevate your content marketing

“Do. Or do not. There is no try.”

Yoda, Legendary Jedi Master and All Around Wise Guy (in a good way!)
Truer words have rarely been spoken so succinctly. It’s really amazing how much of a hold Star Wars has on the larger pop culture consciousness.

The Star Wars universe is filled with imagination, wonder, adventure and […]

By |May 4th, 2017|Blog Post|0 Comments

3 Essential Tips for a Successful Satellite Media Tour

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic in any PR arsenal. In fact, it’s a tactic we used when launching our award-winning Seekender campaign for Hampton by […]

By |May 3rd, 2017|Blog Post|1 Comment

5 Languages of Appreciation for PR Pros That Really Work

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take proactive measures to foster a culture of positivity to ensure their employees feel affirmed and motivated to kick some PR […]

By |April 28th, 2017|Blog Post|0 Comments