Warriors Show The Importance of Corporate Culture and Leadership

Even if you are not a fan of basketball, there is another reason why you should be paying attention to this year’s NBA Finals – the Golden State Warriors are giving a free lesson about […]

The Secret for Working Moms is Work-Life Blend, Not Balance

Like any mom, I’m frazzled, tired, cranky without my coffee and totally in love with my kids. I want to be there for all their ups and downs and be 150 percent tuned in when […]

Where There’s Smoke, There’s FYRE

The failed Fyre Music Festival, co-founded by rapper Ja Rule, Billy McFarland and Fyre Media, has been making headlines for weeks. The overhyped, underwhelming and chaotic event that unfolded the weekend of April 28 in […]

Use Star Wars’ Jedi Code to elevate your content marketing

“Do. Or do not. There is no try.”

Yoda, Legendary Jedi Master and All Around Wise Guy (in a good way!)
Truer words have rarely been spoken so succinctly. It’s really amazing how much of a […]

3 Essential Tips for a Successful Satellite Media Tour

This story was co-written by Alyssa Valleau

According to Pew’s Research Center’s 2016 State of the News Media, there has been an audience growth in cable and network news, making satellite media tours (SMTs) a valuable tactic […]

5 Languages of Appreciation for PR Pros That Really Work

Let’s get the bad news out of the way: Almost 70 percent of people in U.S. say they receive no praise or recognition in the workplace.

Now, for the good news: Agencies and organizations can take […]

Got Grit? A Lesson on the Power of Perseverance

We’ve all been in a scenario like this: You watch your peers grasp a topic quickly as you work twice as hard to master the same subject with ease. You wonder, “What does it take to truly excel?”

The answer […]

When Live TV Takes a Turn: Lessons Learned from BBC Dad

By now, I think it’s fairly safe to assume that most people reading this have seen the now famous Professor Robert Kelly BBC interview. From the moment the first child innocently bounces in, to the […]

Facebook Live: A Content Revolution

Content Marketing has gone through many iterations and evolutions in the digital age, but perhaps none as revolutionary as the one happening right now: Facebook Live is ushering in a new era, and changing the […]

Words of Wisdom for Women Business Owners

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day has been celebrated for more than 100 years and this year its theme of #BeBoldForChange to help […]

4 Ways to Strengthen Your Pitching Skills

Whether you’re at a boutique agency, large firm or in-house, it’s likely that part of your job involves pitching media.

We’ve all been in situations where it’s been tough to get attention for clients, especially if […]

5 Ways to Remember Names at a Networking Event

We’ve all been there, especially communications folks. You’re at an important industry or networking event, you meet a ton of people and naturally, you exchange names and information.

Then, BOOM – your worst nightmare happens. You […]

The New High Cost of a Political Poker Face for Brands

“If you stand for nothing, Burr, what’ll you fall for?”

Alexander Hamilton asks his rival Aaron Burr that question throughout the Broadway smash “Hamilton.” It’s a sentiment that now seems to be shared by a growing number of […]

7 Reasons Why PR is the Most Rewarding Job

During my morning media monitoring not too long ago, I came across an article about the most/least stressful jobs in 2017.  Sure enough, my suspicion panned out – a public relations role made the top […]

How to Enhance Your Content for Tech-Dependent Media

It’s no secret that more people are getting their news through mobile devices, typically via apps or social networks. In fact, about 77 percent of Americans own a smartphone, according to a recent Pew Research […]