The Sky Is Not The Limit: Inspiring Motivation from #PRSAICON 2016

I recently attended the PRSA International Conference in Indianapolis, where the theme – “Accelerating the Speed of Innovation & Connectivity” – carried through speeches and presentations delivered by top thought leaders and influencers within the […]

Virtual and Augmented Reality Enter the Newsroom

Virtual and augmented reality will soon make its way into newsrooms across the country. At least, that’s the prediction from news executives at the Society of American Business Editors and Writers (SABEW) Conference during a […]

Digital Digest: YouTube vs. TV, Facebook video controversy and more

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. […]

3 Tips for Effective Communications During a Natural Disaster

The total extent of the damage from Hurricane Matthew may remain uncertain for some time, but there is certainly no question that Fox News anchor Shepard Smith ruffled feathers while warning viewers about its dangers.

In his effort to […]

Is Vin Scully’s retirement a final at-bat for storytelling?

Legendary baseball announcer Vin Scully called his last game on October 2, 2016 after 67 years as the voice of the Los Angeles Dodgers. For those of you who don’t know of him, allow me […]

Looking into the PR Crystal Ball: Top 10 Career Tips

rbb Communications’ fearless leader Christine Barney was recently honored with the Bill Adams Lifetime Achievement Award by the Public Relation Society of America’s Miami chapter.
Rather than talk about a 30+ years of career of […]

Travel is the World’s Largest Industry. Let’s Start Acting like It: Insights live from The Skift Global Forum

This story was co-written by Maite Velez-Couto.

The Skift Global Forum 2016 opened with an empowering call to action: “Travel is the world’s largest industry. Let’s start acting like it.”

As communications professionals and strategists for multiple […]

Digital Digest: Social journalists, digital ads’ ROI, and the future video marketing

In the realm of digital marketing, news and trends are always changing and shifting, which begs the question: What does this mean for marketers?

We’ll help you answer some of those questions with our ongoing Digital Digest. […]

Lozenge Locks in Lochte: Brand Blunder or Burst of Brilliance?

Should a brand ever capitalize on another’s misfortune? In what could possibly come to be known as a brilliant marketing move, the little known lozenge company Pine Bros. Softish Cough Drops has picked up fallen-from-grace […]

Why Only Some Ads Drive ROI (And Why Most Don’t)

Social, search and mobile are building up more and more steam every day, like a freight train headed downhill – an unstoppable force, showing no signs of slowing down.

These days, the online marketplace is congested, overcrowded, […]

How Consumers Choose a Health Care Institution

While working on a health care account, we conducted research on how people choose a health care provider or hospital. We found that when it comes to their health, consumers consider several factors and take […]

Snapchat is growing up – what this means for brands and users

Snapchat is breaking into the mainstream as its crowd matures. Specifically, 38 percent of smartphone users between the ages of 25 and 34 are now on Snapchat, and 14 percent of smartphone users ages 35+ […]

Luring Business With Pokemon GO

Pokémon GO is taking the world by storm. It’s the biggest mobile game in U.S. history. In less than a week since its launch, people are already spending more time playing Pokémon GO than using […]

What makes an entrepreneur successful?

I recently appeared on “South Florida Entrepreneurs on Fire.” This podcast asks leaders to share their business insights and personal experiences, and hopes to capture the essence of entrepreneurship.

What makes an entrepreneur successful? How do you […]

How to Manage a Company Blog in 8 Steps

This story was co-written by Christine de la Huerta

We’ve previously discussed the reasons and benefits for starting a blog for your company. But let’s get down to the nitty gritty: How do you actually steer this […]