Josh Merkin

About Josh Merkin

As a former news media “insider” with broadcast and print newsroom experience, Josh brings a unique perspective to his B2B clients and the results speak for themselves.

Trumped Up, Trickle Down PR Pitches

Last Wednesday (election day) while scrolling through my Twitter account, I came across this tweet below from Nick Nehamas, business reporter with The Miami Herald and it brought me both instant amusement and amazement.

I was somewhat shocked that Nick was having to fend off real estate pitches on election day because our agency had pretty […]

By |November 14th, 2016|Blog Post|0 Comments

Thanks(giving) for good content

Content creation remains a big buzz word for marketing, PR and communication professionals in both the B2B and B2C industries. This trend isn’t changing anytime soon, according to a recent report by the Content Marketing Institute, which shows that 70 percent of B2B marketers and 77 percent of B2C marketing will use more content in 2017 than […]

By |November 8th, 2016|Blog Post|0 Comments

You don’t need a weatherman to know which way the wind blows – or do you?

With the end of the hurricane season still two months out, South Florida remains on guard, even if the tropics have been quiet.

In fact, the only real scare we’ve had so far was back in August when Tropical Storm Erika was positioned to possibly hit the state. Fortunately, the storm fizzled out before doing any […]

By |October 2nd, 2015|Blog Post|0 Comments

The mid-size newspaper is shrinking, and that’s a big problem

Journalism jobs are down, but it’s a shrinking “middle class” that is creating the most angst.

The American Society of News Editors and the School of Journalism and Mass Communication at Florida International University recently released the 2015 Newspaper Census, and not surprisingly it showed that overall newsroom employment declined 10.4 percent.

However, a closer look reveals an interesting […]

By |September 15th, 2015|Blog Post|0 Comments

Checking in with Larry Birger Scholarship winner Mina Kimes

Coming up in October 2015, rbb will present the second Larry Birger Young Business Journalist of the Year Award at the National Society of Business Editor and Writers (SABEW) fall conference in New York City.

The award, named after one of rbb’s founders and former Miami Herald business editor and SABEW president, recognizes the work of […]

By |August 26th, 2015|Blog Post|0 Comments

Santa Claus, Secret, Stealing & Squander: Wrapping up the 2015 SABEW Spring Conference

“Why are you here?”

This was a question I was asked a few times last week while attending the 2015 Society of Business Editors and Writers (SABEW) fall conference in Chicago.

These bi-annual events are attended by a who’s who of business journalists from the U.S. and Canada, as well up-and-coming journalism students from acclaimed universities such as Northwestern and Missouri. There aren’t many PR professionals running around, so it didn’t surprise me when there was curiosity and perhaps skepticism about my participating.

But the answer to this question is pretty simple: I’m there to learn just like everyone else. Attending SABEW provides a unique opportunity to hear what issues and challenges business journalists are facing in the industry and how they cover the news. It’s also an opportunity to network and gain a greater understanding of the best ways PR professionals can work with reporters. These lessons keep us one step ahead and help shape the integrated communications plans we create for our clients.

Now onto some of the highlights from the conference.


By |April 28th, 2015|Blog Post|0 Comments

Brian Williams and the state of media: A conversation with longtime newsman David Lyons

In the wake of the Brian Williams scandal and subsequent suspension from NBC News, I spoke with longtime newspaper reporter and editor, David Lyons, to get his take on the situation and how he currently views the media.

David has been a journalist for more than 40 years including as a writer at The Miami Herald, editor-in-chief at the Daily Business Review and his current position as editor-in-chief at EXECUTIVE South Florida magazine.

Below are my questions and his responses, which have been edited for brevity.


By |February 18th, 2015|Blog Post|0 Comments

4 email rules for PR pros to live by

A couple of weeks back, I was deep into my world of multitasking: I was responding to a client email on my phone while holding a Facetime conversation. Then, you guessed it: I messed up. I was trying to send my team a thought about a client and ended up emailing the client directly.

Luckily, what I said was completely harmless and the client was understanding, but it got me thinking about just how quickly our goodwill and good work can get derailed by one wrong “send.”

While face-to-face interaction is the preferred method of client communication, time and geographic locations don’t always allow for this, which is why email is and will remain the primary form of interaction.

However, because email is a part of PR pros’ daily routines, it’s easy to become robotic in emails and forget that how you answer emails is a reflection of your ability and skills. With that in mind, below are some rules to live by when it comes to your email communication with clients.


By |October 20th, 2014|Blog Post|0 Comments

ESPN’s Rick Reilly, his father-in-law and the journalist’s ethical responsibilities

ESPN columnist Rick Reilly has had it rough recently, but more importantly I thought it raised an interesting question about the responsibility journalists have in including comments from sources when it may potentially contradict the tone or message of their story.

To quickly set the stage: Back in September, Reilly, an award-winning sports columnist, wrote an article for that discussed the ongoing controversy surrounding the use of the name “Redskins” by the Washington NFL team.

In that article, Reilly argued that the controversy is being overblown and that Native Americans aren’t nearly as offended as our society thinks they are.

He supports his point by quoting his own father-in-law (a member of the Blackfeet Indian tribe), saying that the name isn’t really offensive and shouldn’t be a big deal.

Then things got a little hairy for Reilly. His father-in-law published an essay claiming that not only was he misquoted in the article, but also important comments he made denouncing the use of the word “Redskins” were omitted from the column.


By |October 17th, 2013|Blog Post|0 Comments

Four tips from MarketingProf’s B2B Forum that can help all PR pros

I had the great opportunity to attend the 2012 Marketing Profs 6th Annual B2B Forum in Boston earlier this year. The event was incredible, with two jam-packed days of seminars, breakout sessions, keynotes and networking.

Although the sessions focused on B2B marketing, there was plenty of advice given that could apply to all marketers and PR pros.

There were five tracks covered in the forum: lead gen, social media, mobile, content, and marketing essentials, which made me wish that I could somehow split myself up to attend everything. Alas, Google and Apple haven’t figured out a way to do that yet (though I am sure its coming).

As you can imagine, there was a lot of information to digest. Below are some of the key takeaways of the sessions that I was able to attend.


By |November 19th, 2012|Blog Post|1 Comment