Lately, businesses and business leaders have been using (and sometimes abusing) the words “authenticity” and “transparency.” These two buzz words pop up in mission statements and communication plans and are tossed around in speeches everywhere. It looks good on paper and sounds great in conversation, but (I apologize for the cliché) actions speak louder than words. Do those who utter the words really understand their true meanings?
According to the Merriam-Webster Dictionary, authenticity is defined as being “worthy of acceptance or belief as conforming to or based on fact.” How does an individual, business or place earn the reputation of being authentic?
What makes a restaurant an “authentic restaurant”? What makes a leader an “authentic leader”? What makes a journalist an “authentic journalist”?
Unfortunately, everything in this world does not come with a certificate of authenticity.