Jennifer Valdes

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So far Jennifer Valdes has created 7 blog entries.

The Sky Is Not The Limit: Inspiring Motivation from #PRSAICON 2016

I recently attended the PRSA International Conference in Indianapolis, where the theme – “Accelerating the Speed of Innovation & Connectivity” – carried through speeches and presentations delivered by top thought leaders and influencers within the communications industry and beyond.

PRSA Chair Mark McClennan, APR, welcomed all attendees and set the tone by quoting a famous phrase: […]

By |November 2nd, 2016|Blog Post|0 Comments

#SMW12: Stereotypes and misconceptions in social media

Social Media Week, the world-wide conference that has made a name for itself in the last three years, finally came to Miami! So you know Digital Park just had to be there. We sent a few bloggers out to the field and asked them to share their thoughts on their favorite sessions.

During the Stereotypes & Misconceptions in Social Media panel discussion earlier this week, moderator Bruce Turkel brought up two points that had me nodding my head and wanting to throw my hands up and proclaim: Yes! If only EVERYONE understood and accepted these simple truths.

Truth: The cost of social media isn’t what you pay if you actually DO social media; it’s what you pay if you DON’T

Unfortunately, there are still many who are intimidated by social media. What’s the purpose? I don’t get it. I don’t have time for it. How will this benefit me or my business? Have you heard these from your family, friends or clients? I know I have, too many times to count.

Social media is rapidly growing and there is no end in sight. If you’re ignoring this fact and refuse to participate, then you’re living in the stone ages! Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Yelp: They each serve a different purpose and each offer different benefits to individuals and to businesses.

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By |February 17th, 2012|Blog Post|1 Comment

How to handle criticism, compliments on consumer review websites

Over the past few years, companies have learned to embrace social media platforms by building communities on their Facebook pages, Twitter accounts, YouTube channels and more. Still, having a strong presence across social media platforms, where a company can disseminate their brand’s image and identity, is just the beginning. The true goal for companies is to invest time and resources to actually engage consumers and be a part of the online conversations surrounding their brands.

While companies can easily present and maintain their online presence, how tuned in are they to what other people are saying about them online?

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By |June 8th, 2011|Blog Post|0 Comments

Don’t be a hypocrite: How to execute a cause marketing campaign

Unless you live under a rock, by now you know that every October is designated as Breast Cancer Awareness (BCA) month, and everyone wants to jump on the pink bandwagon.

With breast cancer becoming increasingly common among Americans and affecting so many lives, companies and organizations fervently turn pink during the month of October as a sign of support and to raise awareness. And, I admit, they get me every time. (Well, most of them.) As a daughter of a breast cancer survivor, I am the first to donate and register for a BCA race, attend a BCA fundraiser event or make a purchase that will increase funding for BCA-specific efforts. There are only a few instances when I may raise an eyebrow and think twice before making a donation or purchase. I’ll explain later.

Consumers Choose Causes over Brands

Cause marketing campaigns are increasingly top of mind for many businesses, and rightly so. According to the “2010 Cone Cause Evolution Study,” consumers (especially mothers and millennials) prefer brands associated with causes. Here are some interesting findings from the study:

85% of consumers have a more positive image of a product or company when it supports a cause they care about
80% of consumers are likely to switch brands, similar in price and quality, to one that supports a cause

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By |October 13th, 2010|Blog Post|0 Comments

Politics & Twitter. Is it a social media do or a social media don’t?

Jennifer Valdes discusses the presence of governments and politicians on Twitter, specifically why they're on Twitter and whether it is purposeful or impactful.

By |June 16th, 2010|Blog Post|0 Comments

An Authentic View

Lately, businesses and business leaders have been using (and sometimes abusing) the words “authenticity” and “transparency.” These two buzz words pop up in mission statements and communication plans and are tossed around in speeches everywhere. It looks good on paper and sounds great in conversation, but (I apologize for the cliché) actions speak louder than words. Do those who utter the words really understand their true meanings?

According to the Merriam-Webster Dictionary, authenticity is defined as being “worthy of acceptance or belief as conforming to or based on fact.” How does an individual, business or place earn the reputation of being authentic?

What makes a restaurant an “authentic restaurant”? What makes a leader an “authentic leader”? What makes a journalist an “authentic journalist”?

Unfortunately, everything in this world does not come with a certificate of authenticity.

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By |March 31st, 2010|Blog Post|2 Comments

Do You Know Who You’re Talking To? Pepsi Does.

American-based Pepsi has caused quite a stir in the world of communications. In 2009, Pepsi launched a campaign in Argentina renaming the brand “Pecsi” to accommodate Argentines’ pronunciation of the soft drink brand. In tandem with the new campaign, Pepsi created Pecsipedia, a Wikipedia look-a-like containing Argentine slang thanks to more than 1,500 contributors.

As we all know, not all Spanish accents or idioms are alike. Hence, Pepsi recently launched a similar campaign in Spain, transforming Pepsi to “Pesi.” Check out Spanish soccer player Fernando Torres in this advertisement as he struggles with pronouncing the second “p” in Pepsi:

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By |March 1st, 2010|Blog Post|2 Comments