March 8 was International Women’s Day, and I had an opportunity to speak with PR News about the state of women within the PR industry. You can read the full story here, and see my thoughts below.
rbb is a 100% women-owned PR firm. I and my two partners would be among the loudest speakers praising how the field provides great challenge, intellectual stimulation and rewards.
However, PR is now a female-dominated field. Our firm is 75 percent women and the future looks like it holds more of the same. For example, the last three PR classes we had come and do tours from area universities were comprised 100 percent of female students. This is not a good thing.