Christine Barney

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So far Christine Barney has created 37 blog entries.

Women dominate PR in numbers, but fall short in management rank

March 8 was International Women’s Day, and I had an opportunity to speak with PR News about the state of women within the PR industry. You can read the full story here, and see my thoughts below.

rbb is a 100% women-owned PR firm. I and my two partners would be among the loudest speakers praising how the field provides great challenge, intellectual stimulation and rewards.

However, PR is now a female-dominated field. Our firm is 75 percent women and the future looks like it holds more of the same. For example, the last three PR classes we had come and do tours from area universities were comprised 100 percent of female students. This is not a good thing.

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By |March 9th, 2012|Blog Post|0 Comments

Lessons learned from flying with a survivor of the Hudson airplane crash

The following is a transcript of an email our CEO Christine Barney sent to the entire firm last night after a trip to New York City.

Today, rbb vice president Jeanine Karp told me about a new airline feature coming out where you could choose your seat by looking at profiles of fellow airplane travelers. Sort of like Match.com in the air so you could avoid the chatty cathy if you like. But if you had a choice, would you sit next to a survivor of the U.S. Airways Miracle on the Hudson airplane crash? Is that good or bad luck?

Tonight I had no choice.

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By |March 1st, 2012|Blog Post|0 Comments

PRWeek guest blog: Internal communications boosts marketing ROI

In my third and final blog for PRWeek, I talk about the value of thinking of internal communications as a marketing function.

Employees are an asset everyone is trying to maximize. As jobs have evaporated over the last several years, employees find themselves wearing more than one hat. Why shouldn’t one of those hats be marketing?

I […]

By |January 20th, 2012|Blog Post|0 Comments

PRWeek guest blog: Love the one you’re with

Today’s post in PRWeek discusses a subject that should resonate with everyone, no matter your line of business: Why you should love your clients more than your prospects.

When it comes to growth, new business seems to be king. Getting a new client is perceived as sexier and sometimes more rewarding than ensuring you keep or […]

By |January 18th, 2012|Blog Post|0 Comments

PRWeek guest blog: Winning awards is more than just an ego trip

My first PRWeek blog on the extra benefits of winning awards appears today.

rbb Public Relations uses awards as a benchmark to measure our ability to deliver creative, results-driven programs for our clients and serve as educational tool to motivate our staff to explore and achieve.

We think it’s working great for us, and we certainly don’t […]

By |January 16th, 2012|Blog Post|0 Comments

Guest blogging for PRWeek about love, winning and ROI

I was fortunate to be asked to be the guest blogger for the week of January 16 for PRWeek, a dominant industry publication. That meant coming up with three topics that would be somewhat evergreen since they had to be done in advance. But when you can talk about anything, sometimes nothing comes to mind.

So I […]

By |January 13th, 2012|Blog Post|4 Comments

How getting a flu shot is like making changes in the workplace

This month, rbb is offering free flu shots for employees and their families, as well as all the neighbors in our Coral Gables office building.

As some people signed up while others avoided it all together, it made me think that the decision to get a flu shot reflects what you see when you talk about trying […]

By |October 25th, 2011|Blog Post|2 Comments

On Steve Jobs and what really matters

I do not own an iPhone or a Mac and I staunchly stand by my Blackberry and PC.  My iPod with its measly 88 songs is all but permanently attached to its Bose sound dock and is used solely for my 10 minutes of exercise each morning.

Yet, when I read that Steve Jobs had died, I felt a profound sense of loss and shock that someone who had changed our world had not only died, but died too young.

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By |October 5th, 2011|Blog Post|1 Comment

Still driving distracted? It’s time for change.

The last time I blogged on the subject of distracted driving was in December 2010. Since then, the volume of discussion on this issue has continued to rise. In my hometown of Miami, the Miami-Dade Expressway Authority is creating a safety campaign with a morbid twist. The campaign, called “The Last Word,” highlights the after effects on others of distracted driving by showing poignant images, such as the casket of an innocent victim of a distracted driver.

The idea of forcing people to act by making the issue about the harm you could do to others, rather than just yourself, is certainly taking root. The U.S. Department of Transportation created a “Faces of Distracted Driving” video series featuring people across the country who’ve experienced a car crash tragedy that could have been avoided.

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By |March 25th, 2011|Blog Post|0 Comments

Never, Ever Initiative: Why you need a no multi-tasking while driving plan

Click here to pledge to stop multi-tasking while driving.

I will never win any “good driver” awards. My fear of the road, or rather of other drivers, means I mooch rides when I can and backseat drive (literally sitting in the back seat), demanding people go slow and pay attention. My personal experiences have given me […]

By |December 17th, 2010|Blog Post|43 Comments