Christine Barney

About Christine Barney

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So far Christine Barney has created 36 blog entries.

Proof that every customer has their price

The fourth annual Breakout BrandsTM survey* by rbb Communications found it would take more than $220,000 to bribe customers away from their favorite product. For 43 percent of American consumers surveyed, no amount of money is enough, and 93 percent of this group would actually pay more for a brand they feel an emotional connection […]

By |December 27th, 2016|Blog Post|0 Comments

Looking into the PR Crystal Ball: Top 10 Career Tips

rbb Communications’ fearless leader Christine Barney was recently honored with the Bill Adams Lifetime Achievement Award by the Public Relation Society of America’s Miami chapter.
Rather than talk about a 30+ years of career of achievements,  Christine took the opportunity to offer the students and young professionals in the audience her advice on what makes […]

By |October 4th, 2016|Blog Post|0 Comments

What makes an entrepreneur successful?

I recently appeared on “South Florida Entrepreneurs on Fire.” This podcast asks leaders to share their business insights and personal experiences, and hopes to capture the essence of entrepreneurship.

What makes an entrepreneur successful? How do you identify and integrate acquisitions effectively? How should you look through candidates to make sure they match your company’s culture? How […]

By |July 12th, 2016|Blog Post|0 Comments

Civic engagement: The ultimate multitasking business tool

PR is a 24/7 business that requires juggling many different projects at once, but this year rbb Communications’ CEO Christine Barney demonstrated her masterful ability to multitask, serving as Chair of the Greater Miami Chamber of Commerce.
With her Chairmanship coming to a close, Christine recently looked back on the year and penned a byline for […]

By |June 20th, 2016|Blog Post|0 Comments

2016: The Year of the Entrepreneur

The term entrepreneur was coined more than 200 years ago. Yet growing up in the Bronx, I never knew an entrepreneur and thought business owners were limited to the local newsstand or butcher.

Today, it seems there is an entrepreneur around every corner. Companies with no revenues are valued at hundreds of millions, and organizations to […]

By |January 6th, 2016|Blog Post|0 Comments

Richard Branson and Sheryl Sandberg believe fixing gender bias can change the world

In a recent interview, Bloomberg’s Emily Chang showed not only why Virgin Group founder Richard Branson and Facebook COO Sheryl Sandberg deserve to be role models for all, regardless of gender, but she also put an exclamation point on key gender issues that drag down business.
While I encourage you to watch the entire piece on the “Balancing Act,” we’ve provided a Cliff Notes version of the top insights from the interview. And, just for fun, see if you can decide who said which quotes – Sheryl or Richard. (The answers are at the bottom of this story.)

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By |April 27th, 2015|Blog Post|0 Comments

Why Ithaca is a Breakout Brand for telling tourists to stay away

Ithaca is gorges. That’s been the tourism slogan for this beautiful area in New York’s Finger Lakes for many years. But today, marketers are saying “Ithaca is refreshingly honest and exceedingly smart.”

Bruce Stoff, director of Ithaca/Tompkins County Convention & Visitors Bureau, is getting national attention from the likes of the TODAY Show on the Bureau’s decision to “surrender to winter.”

As reported in the Miami Herald, the website shows “Visit Ithaca” crossed out and an invitation to visit the Keys instead until things in Ithaca “thaw out.” The article lauds the area for truth in advertising.

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By |February 17th, 2015|Blog Post|0 Comments

A Big Wheel, the Tesla Model S and smartphones – lessons in marketing obsolescence

Many years ago, a little boy whooped in delight after unwrapping a brand new Big Wheel, a giant plastic three-wheeled ride-on toy. It was the greatest present ever until a few months later when his best friend got a Big Wheel that came with a new feature: a bright blue trunk. Suddenly the old Big Wheel was outdated and the joy of ridership was reduced.

We see this same phenomena today when the next version of a smartphone comes out, making the one you bought just six months ago lose status and appeal. Is it just human nature to always want the new thing, or is planned obsolescence just good marketing?

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By |November 24th, 2014|Blog Post|1 Comment

Introducing the "Conscious Consumer" and our new joint venture, Gibbs-rbb

Over the last decade, the decision-making process about the foods we choose to buy and eat has become even more complex.

Today’s Conscious ConsumerTM wants to know a lot more than just price, calorie counts and brand name. The Conscious ConsumerTM is interested in the quality of product ingredients, nutritional value, impact on the environment in […]

By |October 1st, 2014|Blog Post|0 Comments

Larry Birger Young Business Journalist winner describes the future of journalism

Earlier this year, rbb was pleased to present the first Larry Birger Young Business Journalist prize at The Society of American Business Editors and Writers (SABEW) annual conference in Phoenix. The winner was Mina Kimes, an enterprise investigative reporter for Bloomberg News.

The Larry Birger Award recognizes the nation’s top young business journalist, up to the age of 30. Kimes was selected because of her stellar work over her seven-year career, including her investigative pieces at both Bloomberg News and Fortune on abuse in the medical industry and the exploitation of subordinates for profit in large American corporations.

I had the privilege to turn the tides on our inaugural award winner and ask her a few questions about her career and journalism in America.

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By |May 7th, 2014|Blog Post|0 Comments