Amelia Gomez

About Amelia Gomez

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So far Amelia Gomez has created 2 blog entries.

Should brand marketing continue during a national tragedy?

It seems that breaking news of active shooters is becoming more frequent. The coverage of the recent shooting at Fort Lauderdale International Airport presented a terrifying reality that dominated news cycles all day, with video on loop and viewers’ eyes glued to the TV hoping to gain answers as to what would drive someone to […]

By |January 10th, 2017|Blog Post|0 Comments

Are “Hispennials” to blame for Sabado Gigante’s sign-off?

The end of an era is nigh for many Hispanics after Univision announced that its 53-year-old Saturday variety show Sabado Gigante will be signing off in September 2015.

Hispanics, including myself, have fond memories of watching Sabado Gigante. I remember sitting on my grandmother’s living room floor every Saturday, eating a home-cooked meal and laughing at every move made by the great Don Francisco and his sidekicks.

It would be an understatement to say that the show will be missed, but it is also a sign of a great shift taking place in Hispanic media – a focus on reaching the almighty “millennial” audience.

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By |April 21st, 2015|Blog Post|0 Comments