Lebron James talked to me last week. He told me how much he loves Anthony Hopkins and wants to see his new movie, The Rite. Mark Cuban, owner of the Dallas Mavericks, let me know about a Super Bowl party he is hosting. Earlier this week, Chad Ochocinco, wide receiver for the Cincinnati Bengals, asked me to show him around Dallas.

Right about now you must be thinking, “Wow, how does an rbb intern know all of these sports figures?”  I don’t. However, with the influence of social media in professional sports, it’s as if we are all best friends.

This isn’t your dad’s sports coverage. In the seemingly never ending 21st century pool of various social networking tools, we are now closer than ever to our professional athletes, sports media outlets and other fans. (I for one would be interested to see the correlation between the rise in social media communication and the rise in trash talk among fans.)

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