Zonnia Knight

Creative Director
Zonnia.Knight@rbbcommunications.com
(305) 249-1128
What Should You Know About Me?
After all these years, I still find joy in creating beautiful campaign pieces that engage the audience and take them through a story they can relate to. I try to find the golden nugget of insight in each challenge, and bringing it to life in a strategic and beautiful way for our clients.

What Career Achievement Am I Most Proud Of?
I have had my fair share of working on the big-name brands like American Express or Applebee’s International, but what I was most excited with was taking on the unknown and refreshing a small startup brand called Dream Water, a sleep aid that competes in the same category as sleep giant Nyquil. In my first year as Dream Water’s creative director, my packaging design and point of purchase marketing campaigns affected a direct increase of over 300% in retail sales. By the time I left, Dream Water’s product could be found nationwide and in travel essential bags of celebrities like Paris Hilton and Megan Mullally.

Why rbb?
Whether your company is small or large, rbb has the integrity, passion, creativity, and experience to help you break the mold and market your brand on multiple channels. We are a fully integrated agency with the capability to pull 360° campaigns in ways no other traditional agency can.

The Formal Introduction
Zonnia brings over a decade of experience in creative advertising, a lifetime of visual arts, and a penchant for smart brand strategy and development. Pitching 360° campaigns is what she lives for as much as creating great design or writing engaging content. Her career has taken her to New York, San Francisco, and of course Miami, working for leading agencies like Digitas, Young and Rubicam, and Bromley Communications. Zonnia has created strategic global and national creative for major brands like American Express, AT&T, Applebee’s and IHOP International, Comcast Cable, and Wyndham Hotels & Resorts, to name a few.

The Real Story
After graduating from the BFA creative photography program at the University of Florida, Zonnia found that work as a photographer was not as fulfilling as she had dreamed. She needed something to challenge her, but what? Through a fortunate turn of events she found her calling. She now holds a Master of Science degree in Advertising & Public Relations from Florida International University and a diploma in Art Direction from the Miami Ad School and has been using her creative drive to win hearts and minds ever since.

The Name Dropping
Zonnia has worked on both the client and agency sides in a wide range of industries, including fashion, finance, sports, nutrition and health, food and beverage, B2B, travel, real estate, lifestyle, and telecommunications. This multifaceted experience only adds to her creative bank when pitching ideas to clients like DHL, Engage PEO, Mrs. Butterworth’s, Jackson Health Systems, Homewood Suites, Home 2 Suites, Hampton by Hilton, Embassy Suites, AMR Resorts, Virgin Cruises, and Kaplan University.

Want More?
If you’d like to know more about how rbb Communications can solve your business challenges in creative ways, feel free to contact Zonnia at zonnia.knight@rbbcommunications.com or by calling her at (305) 249-1128.

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