Laura brings a senior counselor perspective to developing compelling communications strategies and the operational capabilities needed to deliver on them. Laura’s deep experience covers the gamut of communications programming, from issue-based campaigns to B2B risk mitigation activities. She has experienced insight and practice in the ways effective brand and marketing strategies are developed and executed. Prior to joining rbb, Laura founded the Florida operations for Edelman.
20+ years of experience in integrated marketing and strategic communications programming
Specific experience includes creation of programs that bridge to new and expanded market positions, including programs focused on business development, advocacy and issues-oriented positioning for organizations working across highly divergent markets and stakeholder groups
Client experience includes DHL, University of Florida, Walt Disney Company, Publix, GE Healthcare, the Chinese Ministry of Rail, and multiple national health care systems
Laura brings experienced creativity to developing integrated communications program that deliver clear and compelling outcomes for clients.